Opt your back catalogue into the Masthead network. Every dossier that cites one of your pieces pays you a share. No feed build. No ongoing work.
One product, one commercial model. You contribute a slice of your archive; Masthead indexes it and cites it back to you by name; you take 75% of every attributable dollar. No feed build, no bespoke setup, no ongoing editorial work.
Masthead takes a flat 25% platform fee across every attributable dollar. 75% flows back to contributing publishers — directly attributed on affiliate commerce, pooled pro-rata on sponsored dossiers. Memberships and API licensing fund the readers who make your archive valuable. Each line, in detail:
Every dossier closes with two or three commerce cards, each routed through a specific publisher's affiliate partnership. When a reader clicks and converts, 75% of the commission flows to that publisher — attributed to the exact citation that earned the click.
A brand sponsors a dossier theme — grand tourers, cellar wines, seaside hotels — for a quarter. The 75% publisher pool splits pro-rata across every contributing publisher whose articles were cited in sponsored dossiers, weighted by citation count.
The “On request” buttons route booking enquiries, object quotes, and curated introductions to vetted merchants. Finder’s fee or share-of-close structure negotiated per handoff type; same 25/75 split applies to Masthead-intermediated revenue.
Free readers get a handful of dossiers a month. Members get unlimited briefs, saved issues, printable PDFs, and a priority tier with deeper research. Subscription revenue accrues to Masthead — publishers benefit through the higher query volume members generate against your archive.
Once the contributing archive is deep enough, Masthead licenses its API to hotel concierge desks, private clubs, and lifestyle desks at private banks. License fees accrue to the platform; publishers benefit from the citation volume institutional readers generate, settled on the same 75/25 split.
Masthead’s 25% platform fee covers the operating cost of a concierge — hosting, composition, reader acquisition, commerce routing, settlement. As the reader-subscription tier grows and carries more of the operating cost, the fee is designed to come down.
We score retrieval fidelity, voice fit, and editorial coherence against a representative slice of your archive. 24 hours. No obligation to continue.
See a calibration report →Not every luxury publication is a fit, and we decline applications we believe in when they aren’t right for the shape of the concierge. We look for five things:
We onboard roughly one in three applications. A decline is about fit, not quality — and we tell you, same day, with a reason.
Five publications form the founding cohort. The five who sign and onboard first carry the designation permanently.
Founding contributors receive:
After the founding cohort is filled, the standard 25% platform fee applies to all subsequent contributors.
A short list of mistakes we try not to be mistaken for. If you were here for any of these, Masthead is not for you — and we’d rather you know now.
Masthead is our destination, not yours. Readers come to masthead.studio. You appear, attributed, inside our dossiers — not the other way around.
You're contributing retrievable, attributable sentences to a concierge that cites you by name and clicks back to your domain.
No API integration, no CMS plugin, no developer work. We take a WordPress export or an RSS feed; ingestion and re-ingestion is ours.
Every citation clicks through to the original article on your domain. We surface your byline. Readers arriving at your site are real people, already warmed up by a cited passage from a piece they wanted.
You can withdraw any article at any time from the publisher console — no exit fee, no termination clause. Pilot agreements run 90 days; standard agreements are 30-day cancellable.
Masthead composes in its own voice, not yours. What we preserve is your attribution, your byline, and the link back. Your voice stays where it belongs: on your pages.
Two ways in. If you like structure, the seven-question application lands in our inbox with context already packed. If you prefer an email, that works too — we read every one, reply from a real address, and no AI drafts our side of the conversation.